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Consultant, Digital Marketing Campaign

Req. #:  14204
Department: Digital Marketing
Location: Montreal, QC CA
Job Status: Permanent Full-time
Grade:  07
Category: Marketing
Description:

Reporting to the Senior Team Leader, Digital Business Development, the consultant will develop and implement innovative solution targeted at our various audiences to meet the needs of specific marketing strategies while ensuring that the brand guidelines and marketing positioning are respected.   In addition, this person will identify media solutions that will drive traffic and awareness of our offering.  Areas of Marketing Services include Brand leadership, design, delivery and effectiveness of marketing communications, marketing strategy and planning, digital marketing.

  • Develops and implements short-term, low/medium risk marketing and communication plans for specific brands/products/market segments that have an impact on one area of the organization.
  • Independently runs digital marketing campaigns order to ensure that products/services/brands are properly exposed to the marketplace.
  • Ensure that content is in line with overall Marketing strategy and that products/services/brands are properly exposed to the marketplace.
  • Monitors marketing strategies, initiates/implements improvements and evaluates their impact and effectiveness.
  • Manages relationships with customers and stakeholders to ensure a high quality integrated service is provided on time and to budget.
  • Analyses relevant management information and makes recommendations to assist business decision making.
  • Monitors digital trends and acts as a source of guidance with regards to the development of digital marketing practices.

REQUIREMENTS

  • University degree in marketing or communication.
  • A minimum of five (5) years of relevant experience in developing digital marketing campaigns which includes social medias.
  • Experience in financial or banking industry is an asset.
  • Bilingual, French and English, written and spoken.

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The personal information gathered on this website is considered strictly confidential and will be used exclusively for recruitment purposes by the Human Resources department at The Standard Life Assurance Company of Canada. Under no circumstances will this information be used for other purposes or forwarded to a third party without the candidate’s authorization.





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