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Senior Analyst, Digital Marketing

Req. #:  14297
Department: Digital Strategy
Location: Montreal, QC CA
Job Status: Permanent Full-time
Grade:  06
Category: Marketing
Description:

Reporting to the Manager, Digital User Experience, the senior analyst will coordinate external e-mail campaigns, report on key metrics, analyze data and usage, and participate in the development of various digital projects and strategies for all 3 lines of business.

  • Coordinate e-mail communications for external distribution using an e-mail campaign software
  • Mind our database, analyzes segments and user experience, ensuring it is in line with overall strategy and that products/services/brands are properly exposed to the marketplace
  • Participate in the development of the search engine optimization (SEO) and search engine marketing (SEM) strategies at Standard Life
  • Monitors user experience of our various digital platforms, initiates/implements improvements and evaluates their impact and effectiveness
  • Contribute to the development and implementation of our key performance indicators (KPI) for campaign and digital content
  • Participate in multiple projects in order to ensure products/services/brands are properly exposed to the user and digital experience optimized
  • Lead small-scale projects designed to enhance process and analytics reporting

REQUIREMENTS

  • University degree in marketing, eBusiness or Administration.
  • A minimum of two (2) years of relevant experience in digital marketing or analytics.
  • Knowledge of reporting metrics and tools.
  • Ease of learning new tools (campaign management and reporting).
  • Understanding of the different technology and platforms.
  • Bilingual, French and English, written and spoken.

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The personal information gathered on this website is considered strictly confidential and will be used exclusively for recruitment purposes by the Human Resources department at The Standard Life Assurance Company of Canada. Under no circumstances will this information be used for other purposes or forwarded to a third party without the candidate’s authorization.





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